Win More Deals With Storytelling: Best Practices to Improve Your Buyer-Seller Connection


A sales pitch without a story is like a frame without a picture: it’s just a thing.

The most successful companies in the world have profound storytellers selling.

Humanize your messaging— make your customer the hero in their own story, and use your demo to solve your hero’s problems. 

Use these real-life tactics and examples of how top sales leaders use storytelling to improve team performance, drive revenue, and strengthen the buyer-seller connection.

Master your story > improve your demos > win more deals.

You'll learn:

  • Establish and maintain alignment between sales and SEs
  • Increase win rates and deal speed by improving demo quality and consistency
  • Enhance your best practices to ensure your stories are successful and make an impact
  • Utilize storytelling to build a seller-buyer relationship

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

Meet the Speakers

Head of Solutions


SMB AE Sales Manager


Account Executive


Head of Storytelling


Event Sponsor

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