How to Build a Positive Sales Culture in 2021


This year, our teams have adapted in many ways, but there is still more to learn in 2021.

How do you keep a positive sales culture while some teams are transitioning from yoga pants to work pants, while others aren’t? When you’ve dealt with so much this past year, how do you support your teams best for a successful 2021?

We were joined by Ken Zang, AVP of GTM Product Marketing at Ring Central, and Melissa Murillo, Director of Sales Development at Spirion, to find out what 2021 is looking like for them, how to build a positive sales culture for success, and how to take what we’ve learned from 2020 and apply it to 2021.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • Celebrating what worked well with our teams in 2020
  • How to build a positive sales culture for 2021
  • Creating a gameplan for rep success in 2021

Meet The Speakers

Ken Zeng

Melissa Murillo

Katie Ray

AVP of GTM Product Marketing


Director, Sales Development


Community Engagement Manager

Sales Hacker

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