How to Build up Adaptability in Your Sales Team by Coaching Beyond the Playbook


The days when you could simply lead a buyer through your sales process are long gone. Buyer behavior is changing and the buyer’s journey has become unpredictable.

So your salespeople need to be highly adaptable and equipped with contextual data to move each deal forward no matter what their prospect throws at them.

They'll need new skills, and an attitude of complete ownership. And you'll need to find ways to automate the parts of the playbook that can be automated.

In this recording, we were joined by Justin Michael, The Salesborgs Founder, Vlad Voskresensky, CEO of Revenue Grid, Mary Shea, Principal Analyst at Forrester Research, and Scott Barker, to learn how to coach better with Guided Selling, help your reps really understand their pipeline, and how to automate your sellers’ playbook.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • What is guided selling?
  • How to use contextual data to close more deals.
  • Best Practices to leverage guided selling.

Meet The Speakers

Justin Michael

Vlad Voskresensky

Mary Shea

Scott Barker


The Salesborgs™

CEO and Co-Founder

Revenue Grid

Principal Analyst

Forrester Research

Head of Partnerships

Sales Hacker

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