This webinar dives into a 4-step process for sales leadership to “move the middle” — that is, move sales performers in the middle 70% to match results of performers in the top 20%.

Sales leaders may identify their top 20% performers, and measure

  1.  who they talk to
  2. what they say
  3. what they do

Companies can then replicate winning behaviors across the sales team to boost overall performance.

Jake Shaffren, Director of Sales Development at DiscoverOrg, and Brian Trautschold, Co-Founder & COO at Ambition, will discuss how to develop a data-driven, scalable action plan that accelerates the impact of your coaching efforts and effectively moves the middle once and for all.

Clone Your Star Sales Performers:

A Four Step Process


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How top reps leverage good data to fast-track to close-won
  • What top reps say on calls
  • How top reps speak on calls (sentiment, speed, tone)
  • How to define and track signals of success

Meet The Speakers

Brian Trautschold

Co-Founder & COO


Richard Harris

Director of Sales Training & Consulting Services Sales Hacker

Jake Shaffren

Director of Sales Development


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