Let's put it on the table: The B2B sales process isn't aligned with buyers' expectations anymore.
We expect an intuitive, transparent, personalized, and engaging experience whenever we buy something—just like in B2C sales.
Now that virtual is the new norm, sales decision-makers need to find new ways and solutions to put the prospects at the center of the experience while showing the product value quickly and efficiently.
In this replay of our conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, and Sendoso, gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes.
