What’s the difference between the buyer’s journey and the sales cycle?

Almost everything.

To close more deals—faster—it’s important to align the two paths. It’s not as hard as it might sound, and with a little focused effort, you can fine-tune your sales—and sales enablement—processes to the buyer’s journey and see measurable results.

Watch this webinar with Highspot and Sales Hacker to learn battle-tested techniques to better connect your sales process to the buyer’s journey.

How to Connect Your Sales Process to the Buyer’s Journey


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to reframe stages and goals to help sellers align with buyer preferences
  • How to engage with buyers at every stage and influence their purchasing decisions
  • How to help buyers marshal the resources required to deliver on their goals
  • How to test and validate the effectiveness of your sales process

Meet The Speakers

Director of Account Development


Haley Katsman

Richard Harris

Director of Sales Training & Consulting Services

Sales Hacker

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