Content creation accounts for up to 28% of most B2B marketing budgets today, with as much as 70% of that content going unused by sales.  Your organization's content workflow should be more than just a one-way process of constantly pushing more content to your sales team. 

In this webinar, you'll find out how to track your content's performance in the buying process so you can adapt your strategy accordingly - closing more deals, faster and with fewer wasted opportunities. 

You'll learn how accurate performance analytics for sales enablement will help drive better and more effective sales engagements, leading to greater revenue growth.

Watch now and start making your sales organization more efficient and effective through sales enablement!

Content is King: 7 Steps to Crush Quota with Killer Sales Content


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What you'll learn

  • How to align sales and marketing on sales copy and collateral
  • How to understand what types of content really moves the needle to convert a sale
  • How to unearth the metrics that really matter in a sea of data
  • How to track what’s working and what isn’t
  • How to implement a solution across your organization and ensure it gets adopted

Director of Marketing at Highspot

Meet the Speakers

Shawnna Sumaoang

Haley Katsman

Enterprise Sales Enablement Expert at Highspot

Max Altschuler

Founder and CEO of  Sales Hacker

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