Poking the Bear: How to Illuminate the Cost of Inaction for Prospects

June 17th, 2021 – 11:00 AM PT

“Hi Josh, it's Kendra from Gravy calling you from the Starbucks drive-thru.”

“Hi Kendra from Gravy. What are you drinking?”

“An Americano. It's amazing.”

“Sounds delicious. What can I do for you?”

That’s the beginning of a (real) cold call from Kendra Warlow (the Calm Calling Coach) to Josh Braun. 

If you want to hear the rest of it—and learn what made Kendra's cold call awesome—you’ll want to sign up for this session. Along with Mark McWatters (VP Sales at Ambition), Josh and Kendra will cover how asking pointed questions can often work better than doubling down on your value proposition. 

In this informal panel discussion, you’ll learn how this approach can work for you, from pattern interrupts to showing the prospect you really know your stuff.

Limited slots available, so register now!

If you can’t make it to the live session, sign up anyway and we’ll send you the recording.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • Which questions to ask on cold calls and discovery calls to put the ball back in the prospect’s court.
  • How to pinpoint and articulate a prospect’s pain point, even when they think they’re not a fit.
  • Why sending follow ups that seek to help—instead of sell—is critical to this ‘poke the bear’ approach.

Meet The Speakers

Josh Braun

Kendra Warlow

Mark McWatters

Mikey Harrison


Josh Braun Sales Training

Calm Calling Coach Kendra Warlow Coaching

VP Sales


Partnerships Manager

Sales Hacker

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