In case you missed it, buyers are at the top of the food chain.
B2B buyers expect the same convenience and ease as when they purchase B2C products. (They want to research vendors online, read reviews and product comparisons, and prefer “rep-less” interactions whenever possible.)
That’s why you need to give your buyers all the materials they need to engage with you while you’re not in front of them—keeping you top of mind.
We were joined by these experts to hear what reps can do to be more effective and efficient as budgets tighten, and companies brace for uncertainty.