Years ago, buying an important software tool (CRM, ERP, etc.) was a high-risk leap of faith. It required servers, infrastructure and a big investment of time, attention, and money. Therefore, the decisions were reserved for C-Level Execs that spent 6 -24 months on due diligence and 6 figures in consulting to "get it right". Implementations also took 3-18 months, and the ROI wasn't seen until much later.
Then the market shifted because software companies realized they could make more money long term by offering their Software as a Service (SaaS). Salesforce.com took over the CRM market using the slogan of "No Software" (where they meant "don't buy software, rent it" aka SaaS).
In this special live event at Dreamforce, we brought together thought leaders from modern sales organizations. They've discussed the biggest sales mistakes they’re seeing today in SaaS and how to avoid them.
LIVE FROM DREAMFORCE:
The Biggest Sales Mistakes in SaaS
ON DEMAND REPLAY
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Meet The Speakers
Head of Partnerships