The Framework for B2B Sales Leaders to Develop a Customer Centric Business Model


The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services.

And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team.

The answer is a transition to deep customer-centricity, not just in theory, but in practice.

In this replay, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How a business can use a digital experience to better manage their staff to increase revenue
  • How to implement a successful account management system to create customer retention
  • How to grow and own your “digital real estate” for high growth

Meet The Speakers

Nikhita Iyar

Katie Ray

Strategic Business Development Manager


Community Engagement Manager

Sales Hacker

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