The 4 Components of a Winning Go-To-Market Framework


In 2019, 40% of CMO Council members said that improving GTM processes is a top priority. And economic and social uncertainty mean the hurdles are even higher for business survival heading into 2021.

So what’s the best way for sales and marketing to work together to deliver the right message, to the right stakeholder, at the right time and place?

The experts at ZoomInfo have identified four areas that together create a new framework for a successful go-to-market approach, no matter the business environment.

Learn how to map your goals for loyalty, product expansion, transformation, and new markets ahead of time, for a completely smooth go-to-market motion across your Marketing, Sales, and Account teams.

In this replay, Mitchell Hanson, Director of Demand Gen at ZoomInfo, Kolby Martineau, Enterprise Sales Manager at ZoomInfo, and Andrew Mewborn, Enterprise Account Manager at Outreach, walked us through the process starting from framework to strategy to execution.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to find your team’s place on the GTM maturity curve
  • Creating a framework that aligns your whole team on objectives, ideal buyers, and product-market fit
  • 4 steps to fixing a broken GTM process: Redefine your ICP, Foster stakeholder alignment, Refine engagement strategy, Re-evaluate channels

Meet The Speakers

Mitchell Hanson

Kolby Martineau

Andrew Mewborn

Katie Ray

Director, Demand Generation


Manager, Enterprise Sales


Senior Account Executive


Community Engagement Manager
Sales Hacker

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