The 4 Components of a Winning
Go-To-Market Framework
ON DEMAND REPLAY
In 2019, 40% of CMO Council members said that improving GTM processes is a top priority. And economic and social uncertainty mean the hurdles are even higher for business survival heading into 2021.
So what’s the best way for sales and marketing to work together to deliver the right message, to the right stakeholder, at the right time and place?
The experts at ZoomInfo have identified four areas that together create a new framework for a successful go-to-market approach, no matter the business environment.
Learn how to map your goals for loyalty, product expansion, transformation, and new markets ahead of time, for a completely smooth go-to-market motion across your Marketing, Sales, and Account teams.
In this replay, Mitchell Hanson, Director of Demand Gen at ZoomInfo, Kolby Martineau, Enterprise Sales Manager at ZoomInfo, and Andrew Mewborn, Enterprise Account Manager at Outreach, walked us through the process starting from framework to strategy to execution.
Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.
What You'll Learn
Meet The Speakers
Mitchell Hanson
Kolby Martineau
Andrew Mewborn
Katie Ray
Director, Demand Generation
ZoomInfo
Manager, Enterprise Sales
ZoomInfo
Senior Account Executive
Outreach
Community Engagement Manager
Sales Hacker
Copyright © 2021 Sales Hacker. All Rights Reserved.
The 4 Components of a Winning
Go-To-Market Framework
ON DEMAND REPLAY
Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.
The 4 Components of a Winning
Go-To-Market Framework
ON DEMAND REPLAY
Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.