ABM promised to provide us with the insights necessary to identify in-market buyers, allowing us to focus our efforts on the people and companies ready to buy from us.
While ABM and related products have helped, we still send our sellers into conversations with people who do not know how to move from their perceived pain and challenges to buying our product or solution.
John Moore (The Collaborator), Founder of Trust Enablement, joined us in Sales Hacker to discuss Buyer Feedback Loops.