Buyer Feedback Loops: How Buyers Tell Us What They Really Need
December 2nd, 2021 – 11:00 AM PT
John Moore (The Collaborator), Founder of Trust Enablement, joins Sales Hacker to discuss Buyer Feedback Loops.
ABM promised to provide us with the insights necessary to identify in-market buyers, allowing us to focus our efforts on the people and companies ready to buy from us.
While ABM and related products have helped, we still send our sellers into conversations with people who do not know how to move from their perceived pain and challenges to buying our product or solution.
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What You'll Learn
Buying Feedback Loops
Why this has been missed in Revenue Enablement - until now
How to leverage sales training and coaching to prepare sellers to leverage feedback loops
John Moore is The Collaborator, the Founder of The Collaborator, LLC, and is responsible for creating Trust Enablement. Trust Enablement is the number one source of vendor-agnostic information on the planet, helping Enablement Professionals and CROs across the globe understand how to create positive, measurable business outcomes from their Enablement efforts.