How Can CROs Work Effectively with Sales Enablement?
The relationship between enablement and the CRO is among the most important for the go-to-market team. Done right, this dynamic duo can deliver massive revenue impact.
But all too often, enablers and CRO are misaligned with—or even indifferent to—each other.
In this replay, we had a frank discussion with Chorus’s CRO and two enablement leads about working together, what “good” looks like, mistakes they’ve made, and how they’re aligning now around revenue outcomes.
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What You'll Learn
What an effective relationship between a CRO and Sales Enablement leader looks like
Pointed questions to ask your CRO (and vice versa)
How to break down responsibilities so your sales team gets what they need