In just two short years, Drift has acquired 70,000 businesses and taken the marketing and sales world by storm!

Founded by serial marketing & sales technology entrepreneurs David Cancel and Elias Torres, Drift is focused on bringing conversations back to marketing and sales with what they call Conversational Marketing.

During this first exclusive two-part webinar series, we’re going behind the scenes with the go-to-market leaders at Drift: Dave Gerhardt, Drift’s VP of Marketing; Armen Zildjian, Drift’s VP of Sales, and Drift Founder & CEO David Cancel.

Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part One)


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The Story Behind Drift’s Growth

What You'll Learn

  • How they acquired their first 10 customers, then the first 100 customers and beyond
  • Why they made the decision to remove lead forms and gated content (and the real results)
  • All of the ins and outs from their go-to-market strategy to their sales team and sales process

Meet The Speakers

Armen Zildjian

VP of Sales


Max Altschuler

Founder & CEO

Sales Hacker

Dave Gerhardt

VP of Marketing


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