Live Data Breakdown: How Salespeople Are Adopting Sales Tech (or Not)

How do sales, sales enablement and RevOps align on the tools they’re using?

Not well, it turns out. 

For example: nearly half of enablers said they see High or Very High ROI with their Sales Enablement tools. Just 34% of salespeople said the same thing. 

Based on Sales Hacker’s recent survey of 1,000+ GTM pros, we have insight into how these ROI numbers breakdown by function, role, deal size and company size. 

In this replay, Ryan O’Hara (VP of Growth and Marketing, LeadIQ) and Chad Nuss (VP of Global Sales, PandaDoc) joined us for a live data breakdown—to cover the main takeaways.

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What You'll Learn

  • What goes into driving adoption for your fancy new sales tech?
  • How can sales, RevOps, enablement and sales ops align on the tools they’re using?
  • Why is overall adoption so low in the first place?

Meet The Speakers

Ryan O’Hara

Chad Nuss

VP of Growth and Marketing


VP of Global Sales


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