‘Companies with formal social selling programs in place are seeing results such as 18% greater lead volume and 17% faster lead conversion among reps who use social consistently, compared with those who do not.’ – Forrester Research
The rise of social selling – it’s become an essential way for successful sales teams to communicate with their prospects. The growth of social media usage has been a huge factor in why social selling has been adopted and several studies point toward the B2B buyer using social media as an important part of their buying process.
How to Use Social Selling to Influence Your Sales Pipeline
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