How Showpad Increased Close Rate 289% with an Advanced Account-Based Strategy
ON DEMAND REPLAY
Moving to an account-based strategy in today’s world is a no-brainer — at least in theory.
When it comes down to operationalizing ABX (account-based everything) -- revenue team alignment, adoption, setting the right process in place -- it’s all much easier said than done.
Gone are the days of believing more activity leads to more pipeline. It’s about the right activities: using data and insights to prioritize and engage with the right prospects at the right time.
In this replay, learn the top-down approach from Dustin Deno, SVP of Global Sales at Showpad, that aligned their revenue team. They ditched the traditional sales methods and tactics to move towards an account-based approach. You’ll learn how to focus your team's efforts on in-market accounts and how to use intent data to prospect more efficiently than ever.
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What You'll Learn
Why Showpad’s revenue team realized they needed to adopt an account-based strategy
How their sales team operationalized and led the adoption of an account-based approach across a global team
How to focus your efforts on in-market accounts and use intent data to prospect more efficiently
The benefits of moving to an account-based strategy and how to continue the momentum on that growth trajectory