Recurring revenue streams are more highly valued by investors because of their predictable nature. They definitely outshine traditional one-time transactions. But most B2B sales organizations are stuck in the past with systems and processes designed for an antiquated product-based economy.

So what do you do?

In this webinar, Sean Joyce, Director of Product Marketing at Salesforce will discuss the challenges facing B2B organizations looking to generate recurring revenue streams. He will then dive into how you can unify people, processes, and technology to transform your B2B sales organization into a land-and-expand powerhouse.

How Unifying People, Process, and Tech Will Help You Pivot to Recurring Revenue Faster


Your contact information will be provided to Salesforce. You agree that use of your contact information will be subject to the Salesforce Privacy Statement and may be used for marketing purposes.

What You'll Learn

  • How your processes and technology are holding you back from pivoting to recurring revenue streams.
  • Why it's important to focus on designing processes around the “expand” portion of land and expand.
  • How to pivot to recurring revenue models while supporting traditional revenue streams.
  • Why unifying sales with operations, finance, and other supporting teams is critical in recurring revenue success.

Meet The Speakers

Richard Harris

Director of Sales Training & Consulting Services 

Sales Hacker

Sean Joyce

Director of Product Marketing

Salesforce CPQ 

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