ABX for Sales: How to Get Strategic with Prospecting
To be successful and beat the challenges of complex and long buying cycles, Sales need to find solutions through efficiency. Effective prioritization helps SDRs zero in on the accounts that matter most and helps Sales leaders align their teams around accounts according to their strengths.
Sales also have so much data at their fingertips. In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy. Sales needs to lean in with intent data in order to understand those journeys.
Teams that leverage intent data are engaging with their prospects with more precision and more engagement, well before their competitors are.
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What You'll Learn
How to accurately and quickly prioritize your accounts
The best way to use intent to be more efficient in your day-to-day
How to analyze intent and data to create a more personalized outreach