This webinar will cover the step by step approach to set up your team with the appropriate framework in order to be able to measure every step of a call. We will cover outbound prospecting as the primary area of implementation, but a similar framework for call effectiveness can be used for inbound calls.

How VPs of Sales Should Measure the Effectiveness of Cold Calling in 2018


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to build a scalable, prospect-centric approach to cold calling
  • Why no silver bullet exists and how to optimize your approach according to your psychographic profile
  • How to build and iterate on cold calling scripts for your team
  • How to measure, A/B test and improve your call effectiveness
  • A ton of tips about cold-calling techniques and methods

Meet The Speakers

Gaetano DiNardi

VP of Marketing

Sales Hacker

Tito Bohrt

CEO & Founder


Scott Barker

Head of Partnerships

Sales Hacker

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