The buyer has changed. You've heard it before, but that's because it's true. Today's buyer is more risk averse, more consensus-driven, and has more information at their fingertips than ever before. And competition has never been stiffer. Thanks to everything from technology advances to a red hot funding climate, rare is the company that lacks a strong, competent competitor. So how do you stand out?


By selling more than product.

To woo NBA superstar Kevin Durant, the Warriors sent a VR headset that immersed him in scenes of a packed Oracle Arena, complete with an impassioned head coach delivering a locker room pump up speech — all set to a track about winning championship rings. The Warriors didn't commoditize their offering by focusing just on a team and a salary. They sold success. They sold the opportunity of personal achievement. They won the deal by tapping into KD's intrinsic motivations in an authentic way. This is what it means to sell like a human.


Watch this webinar replay to learn how five contemporary sales leaders have repeatedly attained success for themselves, and their teams, by taking a more human approach to selling. 

How to Sell Like a Human


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What you'll learn

  • How to stand out through authenticity
  • How to identify, and leverage your buyer's intrinsic motivations
  • How sales tech can help build stronger relationships and create trust with your buyer
  • The difference between personalization and relevance in outbound messaging
  • How to maintain trust during a handoff between reps

Co-Founder & CEO DocSend

Meet the Speakers

Russ Heddleston

Director of Sales Training & Consulting Services 

Sales Hacker

Tim Yandel

Pete Kazanjy

Greg McBeth

Founding Sales Author 

& Founder of TalentBin 

Head of Sales & Customer Success


Richard Harris

VP of Sales


Alyson Welch

Head of Sales & Business Development

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