The buyer has changed. You've heard it before, but that's because it's true. Today's buyer is more risk averse, more consensus-driven, and has more information at their fingertips than ever before. And competition has never been stiffer. Thanks to everything from technology advances to a red hot funding climate, rare is the company that lacks a strong, competent competitor. So how do you stand out?
By selling more than product.
To woo NBA superstar Kevin Durant, the Warriors sent a VR headset that immersed him in scenes of a packed Oracle Arena, complete with an impassioned head coach delivering a locker room pump up speech — all set to a track about winning championship rings. The Warriors didn't commoditize their offering by focusing just on a team and a salary. They sold success. They sold the opportunity of personal achievement. They won the deal by tapping into KD's intrinsic motivations in an authentic way. This is what it means to sell like a human.
Watch this webinar replay to learn how five contemporary sales leaders have repeatedly attained success for themselves, and their teams, by taking a more human approach to selling.
How to Sell Like a Human
ON DEMAND - INSTANT REPLAY
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What you'll learn
Co-Founder & CEO DocSend
Meet the Speakers
Director of Sales Training & Consulting Services
Founding Sales Author
& Founder of TalentBin
Head of Sales & Customer Success
VP of Sales
Head of Sales & Business Development