For a fast-growing SDR team, the greatest challenge is to attain high productivity by not confusing action with traction, maintaining sales and revenue efficiency, and promoting a strong culture of feedback, team morale, and learning.

Karthik Rajaram, Global Sales Director at Freshworks, joined us to talk about solving the scale-productivity paradox of an SDR team through actionable tips and takeaways based on his own learnings in the role.

How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team


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What You'll Learn

  • How to create an effective SDR onboarding process
  • What the right lead qualification model is for your SDR team
  • How to not confuse action with traction
  • What are the potential SDR tools to maximize sales intel
  • How to quickly identify and eliminate sales tactics that don’t work
  • How to reduce SDR churn and enable job satisfaction
  • How to do career mapping right for SDRs
  • How to build an SDR team culture of feedback, trust, and learning

Meet The Speakers

Scott Barker

Head Of Partnerships

Sales Hacker

Karthik Rajaram

Global Sales Director


Ryan Lallier

Senior Advisor


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