What’s the ROI on my sales development team as a function?

Should I put more resources into inbound or outbound sales?

These are common questions that revenue leaders ask. With the introduction of automation and machine learning to the sales world, a whole new playing field has emerged. A new form of XDR has evolved.

Machine learning will never replace the human behind sales. But by using meaningful data, sales teams can finally take back control of their pipeline and drive predictable, stable revenue growth.

RIP or ROI? Is In-House Sales Development A Revenue Generator or Cost Center?


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to analyze your sales development function as an acquisition channel
  • Pros and cons of an in-house sales development team
  • Why cold calling may or may not be dead (we know you’re still talking about it!)

Meet The Speakers

Scott Barker

Head of Partnerships

Sales Hacker

Kevin Warner

CEO & Co-Founder


Kris Laird

Sales Development Manager


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