Website Teardown: How to Make Your Traffic Do More For You

A good website conversion rate is somewhere between 2% and 5%. Yet few marketers are satisfied with this number. Optimizing your website for lead qualification, personalization, and response time might sound daunting and expensive, but it doesn’t have to be. 

It’s time to make your website work harder for you. The good news? We have a team of experts ready and willing to help you do just that. 

In this replay, marketing and demand gen leaders from Drift and Refine Labs joined us to discuss how to build a better marketing machine.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to drive more conversions with your website and better conversations with your customers
  • The lead routing and qualification process you need for great follow ups
  • The secret to connecting qualified buyers and sellers faster 

Meet The Speakers

Mark Kilens

Erik MacKinnon

Pete Lorenco

VP of Content & Community


Sr Director of Demand Gen

Refine Labs

Sr Director of Demand Gen


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