“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” - Sales Manager.

“Why can’t sales just, like, close 10% of the leads from my webinar last week?” - Marketing Manager

Sound familiar? Yeah… you’re not alone. 

Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!

In this webinar, she revealed the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.

The ONLY Webinar on the Planet that ACTUALLY Closes the Gap Between Sales & Marketing


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to redefine age-old terms like "MQL" & "ICP" to ensure you deliver QUALITY leads to your sales team, not just quantity.
  • How to Comp & Measure your marketing team to directly align them to your Sales & SDR team so you "win as a team and lose as a team" (Hint.... It ISN'T measuring your marketers on "influenced pipeline" OR "closed-won revenue")
  • How to build a comprehensive playbook that enables your SDRs to 3X their booked meetings from your MQLs (Content Downloads, Webinar Registrants, Event Attendees, etc..)
  • How to ensure your SDR team and AE team is fully up to speed on all marketing efforts, WITHOUT any brutal "Internal Alignment" meetings that everyone snoozes through :)

Meet The Speakers

Scott Barker

Head of Partnerships

Sales Hacker

Becc Holland

Head of Sales Development


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