How to create and close more pipeline in 2023


The shift from “growth at all costs” to “profitable growth” has given rise to a new era of B2B sales. One where marketing and sales must work together – with the sole focus of creating and closing more pipeline.

We were joined by Andrew Arocha, CRO, Drift and Melton Littlepage, CMO, Outreach and they shared how GTM teams working in synergy can:

  • Create quality pipeline with qualified buyers 
  • Increase seller efficiency and productivity to deliver more revenue per seller
  • Accelerate deal velocity and win rates – at the same time

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Meet the Speakers



Senior Product Marketing Manager


Event Sponsor

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