Ever been told that personalization is THE key to masterful sales messaging & more booked meetings? 


Well, you’ve been lied to! Salespeople have fetishized personalized messaging for over a decade when, in reality, relevance is king. 


The even worse news? Because you’re competing for your prospect’s attention, it falls on your shoulders to stay ahead of the pack & remain relevant. 


In this webinar replay, TJ Macke revealed his framework for creating sales messaging that prospects actually read & respond to, and it’s called “persona-based” personalization.

Myth-Busting: "Persona-Based" vs Personalized Sales Campaigns

ON DEMAND REPLAY

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • Insights you can copy into your own messaging (learned after spending 5+ years writing sales copy across HUNDREDS of sales campaigns and booking thousands of meetings)
  • Why “persona-based” personalization is your KEY to valuable messaging in 2020-21 (& how to do it in your own campaigns)
  • How to know if your cold messaging is NOT personalized enough (& vice-versa)
  • Tips & tricks to give your prospects relevant value in every. single. interaction.


Meet The Speakers

Scott Barker

Head of Partnerships

Sales Hacker

TJ Macke

SVP of Strategy

Sapper Consulting

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