Ever been told that personalization is THE key to masterful sales messaging & more booked meetings?
Well, you’ve been lied to! Salespeople have fetishized personalized messaging for over a decade when, in reality, relevance is king.
The even worse news? Because you’re competing for your prospect’s attention, it falls on your shoulders to stay ahead of the pack & remain relevant.
In this webinar replay, TJ Macke revealed his framework for creating sales messaging that prospects actually read & respond to, and it’s called “persona-based” personalization.
Myth-Busting: "Persona-Based" vs Personalized Sales Campaigns
ON DEMAND REPLAY
Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.
What You'll Learn
Meet The Speakers
Head of Partnerships
SVP of Strategy
Copyright © 2020 Sales Hacker. All Rights Reserved.