Ever been told that personalization is THE key to masterful sales messaging & more booked meetings? 

Well, you’ve been lied to! Salespeople have fetishized personalized messaging for over a decade when, in reality, relevance is king. 

The even worse news? Because you’re competing for your prospect’s attention, it falls on your shoulders to stay ahead of the pack & remain relevant. 

In this webinar replay, TJ Macke revealed his framework for creating sales messaging that prospects actually read & respond to, and it’s called “persona-based” personalization.

Myth-Busting: "Persona-Based" vs Personalized Sales Campaigns


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • Insights you can copy into your own messaging (learned after spending 5+ years writing sales copy across HUNDREDS of sales campaigns and booking thousands of meetings)
  • Why “persona-based” personalization is your KEY to valuable messaging in 2020-21 (& how to do it in your own campaigns)
  • How to know if your cold messaging is NOT personalized enough (& vice-versa)
  • Tips & tricks to give your prospects relevant value in every. single. interaction.

Meet The Speakers

Scott Barker

Head of Partnerships

Sales Hacker

TJ Macke

SVP of Strategy

Sapper Consulting

Copyright © 2020 Sales Hacker. All Rights Reserved.