The Psychology of Selling Through Video


Today, standing out in your prospects’ inboxes is next to impossible. Even if you’re doing everything right, and even if you have the best intentions, most people have been conditioned to ignore or mistrust the messages they receive. 


They review their inboxes like many of us do, on autopilot. Delete. 


Watch this recording to learn a simple, repeatable process to help you stand out and quickly and effectively generate replies, build trust and rapport, and convert more leads. We explored the framework Steve used to produce an 82% response rate from CEO’s, VP’s, authors, and leaders on cold outreach.

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • A structure for your videos to ensure someone gets back to you every time
  • The psychology behind the highest converting videos
  • Easy to follow frameworks for video plays, lead conversion, and follow up
  • When and where video works best throughout the customer lifecycle

Meet The Speakers

Steve Pacinelli

Katie Ray



Community Engagement Manager

Sales Hacker

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