The State of Sales Enablement in 2020


In the sixth annual State of Sales Enablement Report, sales enablement leaders shared how their businesses are adapting to the social and economic challenges of COVID-19 and why sales enablement is more important than ever before.

Highspot’s CMO, Jon Perera, reviewed the report findings that highlight enablement’s impact on win rates, customer satisfaction, and accelerated revenue.

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What You'll Learn

  • Virtual Enablement: How practitioners are innovating to deliver virtual onboarding and training that support remote work
  • Revenue Alignment: How changes in reporting structure affect the business impact and overall success of enablement teams
  • Customer Experience: Why enablement is expanding to support teams, such as account management and customer success

Meet The Speakers

Jon Perera

Scott Barker



Head of Partnerships

Sales Hacker

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