Early stage enterprise software companies face a unique set of sales execution challenges that if not properly managed can inhibit their growth trajectory, and hence their ability to raise additional funding at a high valuation. And there is little margin for error.

In this webinar, you will learn how a fast-growth enterprise software company is using technology-enabled sales process playbooks to drive sales execution excellence by guiding its reps and managers to rapidly learn and consistently apply deal, conversation, and forecast management best practices at each stage of its sales process across multiple vertical markets.

To realize scalable, sustainable, and predictable sales success, it's not what you sell, but how you sell (and coach) that matters. That’s where sales execution excellence comes in.

How to Build a Playbook Salespeople Love (and Use)


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • Why your sales process is the key to enabling sales execution excellence
  • How to design, develop and enable a sales process playbook to drive sales execution excellence
  • How to use playbooks to transform your SDRs into vertical market SMEs
  • How to use playbooks to turn first-time managers into expert coaches
  • How to create an “automated” coaching system to ensure best practice application
  • How to technology-enable your sales process playbook to guide your SDRs, reps, and managers to accurately assess and successfully advance specific leads and deals

Meet The Speakers

Richard Harris

Director of Sales Training & Consulting Services

Sales Hacker

Jean Pembleton

Director, Higher Education Vertical


Daniel Zamudio

Founder & CEO


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