A company’s sales and marketing teams often have a complex relationship. More often than not, both teams agree that they need to work together to achieve and even exceed revenue goals, but alignment can be a difficult challenge for many organizations. 

Sales + Marketing = Increased Revenue


If these two teams can learn how to develop common goals and metrics, integrate their planning processes, understand each other’s activities, and implement better communication, the relationship between successful alignment and increased revenue performance will become evident.

What you'll learn

Join Kevin Bobowski, and Ryan Porter of Act-On Software as they discuss the people, processes and  technology that can play a major role in assisting with successful alignment.

  • Best practices for sales and marketing alignment

  • Why performance metrics from both sales and marketing should be tied to revenue
  • The challenge organizations face when aligning sales and marketing teams

  • The types of sales and marketing technologies that aide in alignment initiatives

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

Director of Sales

Act-On Software

Ryan Porter

Meet the Hosts

Richard Harris

Director of Sales Consulting & Training

Sales Hacker

Kevin Bobowski

VP of Demand Generation

Act-On Software

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