5 Reasons Your Dreamforce Party Sucked (and how to fix it)

Okay, that might be a little harsh because all the Dreamforce parties we attended were certainly fun. But in many cases, they failed to engage from a sales and customer success perspective.

November 19, 2015 - 11AM PT

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Join us to learn the five main reasons why these parties failed to accelerate sales pipeline and what you can do to keep your marketing and sales teams from making these mistakes in the future.

What you'll learn

Gartner recently put out a report on the B2B marketing activities most likely to influence a sale. The top three are direct interaction with the provider, customer references, and live events. 

  • The best way for sales people to stay informed on which of their prospects will be attending the event
  • How to use customer advocacy to your advantage at events
  • Tips for recording actionable notes on every conversation
  • Easy ways to increase the personalization of your event follow up

Companies should be using their Dreamforce parties and similar events as an opportunity to combine all three of these highly influential marketing activities into one powerful touch point.

Meet the Hosts

Richard Harris

Director of Sales Consulting & Training

Sales Hacker

Jim McDondough

VP of Sales and Customer Success


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