Years ago, SiriusDecisions created the Demand Waterfall. Suddenly, terms like Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL) became part of our everyday vernacular. So what did SiriusDecisions forget in this education process? It’s simple. They forgot to mention that each stage of the sales funnel requires a different technology stack component. However, most organizations still rely solely on CRM to manage the process. In this webinar, we discuss how the tech stack has changed to reflect today’s modern sales processes, and how your technology could be adversely impacting your sales success.
Sales Engagement or CRM
Which Sales Tech is Right for Your Team?
ON DEMAND REPLAY
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What You'll Learn
Meet The Speakers
Head of Partnerships