Do you like talking to salespeople? Neither do your customers!

Yet, in a buying landscape full of infinite choice, information, and distractions, the most successful sales teams will be the ones who deeply align with the tactical and emotional elements of their customer’s journey. 

In this webinar recording, former Salesforce VP, founder of Cerebral Selling, and author of Sell The Way You Buy, David Priemer, shared critical lessons for injecting scientifically proven messaging, discovery, and objection-handling tactics into your sales motion.

Sell The Way You Buy: Using Modern Sales Science and Empathy to Grow Your Sales


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • How to get to the root of what truly drives people to buy
  • High-impact messaging & pitching tactics to make your cold outreach hit-home
  • The top challenges younger sellers face when selling to older (more experienced) buyers
  • How salespeople get the idea of "selling value" all wrong
  • Proven discovery tactics to help your customers share more intimate details about their operations

Meet The Speakers

Scott Barker

Head of Partnerships

Sales Hacker

David Priemer

Founder & Chief Sales Scientist

Cerebral Selling

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