5 Game-Changing Trends Shaping the Future of Sales

Customer expectations are skyrocketing, and it’s changing what it means to be a successful businessperson in any role. Today, we live in an instantaneous world, but also one in which tailored, consultative experiences built on strong relationships are table stakes. How can sales reps meet these seemingly contradictory demands?

Salesforce’s research team surveyed more than 2,900 sales professionals worldwide to see what’s shaking up the sales world and what the teams that excel in this new environment do differently.

Download the full report to see the ground-breaking research.

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What You'll Learn

  • The profound shift in what customers want from salespeople
  • The challenge of balancing sales objectives today
  • How top teams use data and AI to aid buyers and sellers
  • Why cross-role collaboration fuels customer journeys