Being a successful B2B salesperson requires a rep to be equal parts actor, translator, firefighter and psychologist (in no particular order!).


Now think about the other party in that equation: the buyer. They have an equally difficult job as they seek to understand their organization’s needs, identify potential vendors, negotiate pricing and procurement, drive adoption and use post-purchase, and then assess whether it was all worth it in the end.


Given these complexities, and the challenges inherent in both roles, it’s no surprise we have a communication gap. In this webinar, we gave the sales pros a unique chance to bridge that gap -- speaking to and hearing directly from buyers in key enterprise roles about what they really want you to know when it comes to engaging them and ultimately earning their business.

What B2B Buyers Really Want You to Know

ON DEMAND REPLAY

Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

(But Are Afraid – or Just too Busy – to Tell You)

What You'll Learn

  • How enterprise buyers in Sales, Marketing, and Finance source, research and qualify (or disqualify) potential solutions for their company
  • The tactics and channels that really work to gain and sustain their attention
  • What these buyers want sellers to know about their preferences – and their pet peeves – that can help you improve future win rates

Meet The Speakers

Steve Preston

VP of Marketing

CyberArk

Scott Barker

Head Of Partnerships Sales Hacker

Randy Bernard

VP of Sales

TimeTrade

Natasha Sekkat

VP of Catering Sales

Panera Bread

Andrew Gaffney

Managing Director

Demand Gen Report/G3 Communications

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