The data science team at analyzed 67,149 SaaS sales demos with AI to understand the anatomy of demos that close deals. During their analysis, they surfaced 9 distinct patterns of demos that close deals.

In this webinar, Amit Bendov, CEO of Gong, and Peter Cohan, Principal at The Second Derivative, will share the unmistakable patterns of a winning sales demo.

The Anatomy of a Winning Sales Demo


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • The four "Acts" of deal-closing demos, and actionable insights to implement each one
  • How long the most successful demo calls last (compared to unsuccessful demos)
  • Why the "talk-to-listen ratio" for successful and unsuccessful demos is the same (but arrived at very differently)
  • Why winning demos slowly evolve from "pitch" to "dialogue," and how to make that happen

Meet The Speakers

Richard Harris

Director of Sales Training & Consulting Services

Sales Hacker

Peter Cohan


The Second Derivative

Amit Bendov



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