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The Preeminent Cross-Disciplinary Topic In Academia Is… Sales?

revenue innovators podcast - sales academia

 

Sales is not an easy topic for academia to teach, in part because it’s so cross-disciplinary. You have to know about marketing, persuasion, technology, and strategy — to start with.

Not to mention this: Does the sales organization even know what the heck it’s doing?

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In this episode, we chat with Frank Cespedes, Senior Lecturer at Harvard Business School (and former instructor of our CEO, Manny Medina), about why sales poses such a hurdle for academia and how those challenges have shifted in the past decade.

Join us as we discuss:

  • Balancing sales knowledge with strategic knowledge in the classroom
  • Why giving data to finance people makes them annoying
  • The necessity of understanding managerial finance
  • Mistakes that new CROs usually make
  • Debunking digital transformation in a supposedly digital-leads-physical world

Check out these resources we mentioned during the podcast:

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, or our website.

Listening on a desktop & can’t see the links? Just search for Revenue Innovators in your favorite podcast player.

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