The Switzerland of Marketing, Sales and Customer Success with Seth Marrs

Revenue Operations is the business version of Switzerland.

In providing a neutral ground for marketing, sales, and customer success, RevOps must also analyze contexts to convey insights quicker. To win at this will take great RevOps leadership.

In this episode, we interview Seth Marrs, Research Director at Forrester, about the role of analysis in building RevOps into a role that amplifies the voice of the buyer.

In this episode we discuss:

  • Why RevOps is blowing integration out of the water
  • How to invest in data that actually drives insights
  • The ideal attributes of RevOps leaders
  • Peacemaking among departments (aka alignment)

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Google Podcasts, and Spotify.

Or just search for Revenue Innovators in your favorite podcast player!

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