Sales is the lifeblood of every business. And with the majority of startups failing due to no PMF (Product-market fit) or cash flow, it’s crucial to get your GTM (go-to-market) strategy right early on.
Where is the best place to start? How do you sell as a founder? When is it time to hire sales talent? How do you set up your sales team for success? What do you need to get to the next level (series A)?
Carol Malakasis (startup advisor and sales coach), and Jonathon Barkl (CEO and co-founder of Airgarage) come together to uncover everything from finding PMF, to leading a sales team as a founder, and successfully scaling your company.
You’ll learn:
- How to start: The 5 things to master and the 5 things to avoid
- Transitioning from founder-led selling to hiring sales talent
- How to coach your sales team and scale responsibly
- What you need to get to series A
Related: Using Sales Conversations to Find Product-Market-Fit
Watch it here
