How to Close More Deals with Compelling Customer Stories

Guest: Devin ReedContent Strategy Manager at Gong.io

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

What if your customer stories are actually killing your win rates?

Most sales people make a critical error when telling customer stories, and it demolishes their pipeline.

After analyzing 10M+ sales conversations, we’re sharing how to tell persuasive stories that will drastically increase your close rates.

In this webinar replay, learn how to avoid the most common mistake when using customer stories, plus detailed tactics that will position your offering as a no-brainer.

What You’ll Learn:

  • The BIGGEST mistake sellers make when telling customer stories.
  • How using customer stories incorrectly actually damages your close rates (and how to avoid it).
  • 3 techniques that will transform your customer stories into revenue.

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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