Guests:
Alyssa Merwin – VP at LinkedIn Sales Solutions
Mary Shea – Principal Analyst at Forrester
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
Over the past three months, COVID-19 has drastically accelerated the pace of digital transformation. With sales organizations being forced to rapidly replace traditional in-person meetings and events with virtual engagement, the use of technology and data is more critical than ever before.
How can you, as a sales professional, take an informed approach & master our new virtual landscape?
In this webinar, Alyssa Merwin, VP, LinkedIn Sales Solutions and Mary Shea, Principal Analyst at Forrester, discussed best practices to put sales data and analytics into action to reach the right lead, at the right time, with a differentiated and valuable message.
What You’ll Learn:
- How your activities, as a seller, NEED to adapt in our current landscape
- The biggest gaps that B2B sales organizations are struggling to close (and tips & tricks to hurdle them)
- How to equip yourself (and your team) with valuable insights for today’s more informed buyers
- Tactics to ensure your team is prioritizing the right accounts & prospects
Watch it here
