Find Your “Perfect Pitch”: Using Data as the Maestro of Your Sales Orchestration

data sales orchestration replay


Mark Bedard – Dir. of New Product Sales at ZoomInfo

Matt Lopez – Partner at Skaled

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

The creation of any sales process involves the accompaniment of both future goals and objectives. For your strategy to succeed in hitting those long-term goals, everyone on the selling side must be in sync with your company’s most up-to-date processes & procedures.

This means your reps need to hit the right notes at the right time; which includes marrying data quality, depth, and coverage with intent and opportunity data. As a result, they’re able to effectively orchestrate their revenue process — no boring (sales) sheet music required!

In this webinar, Mark Bedard, Director of New Product Sales at ZoomInfo and Matt Lopez, Partner at Skaled, taught us how to create the ideal sales symphony you’ve always dreamed of.

What You’ll Learn:

  • How to become data-driven in your current territory management and the ever-changing B2B market
  • The important of syncing together your tech stack, sales reps, and current strategies
  • How to capture & combine buying signals and intent data — all within a single score
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