The MQL (marketing-qualified lead) handoff to SDRs either brings a lot of efficiency or a lot of inefficiency to our Go to Market operations.
Tito Bohrt (CEO at AltiSales) is here to share a framework that allows Sales to quickly give meaningful feedback to DemandGen.
This actionable insight will allow DemandGen to optimize spend and produce MQLs that turn into SQOs (sales qualified opportunity) at a higher rate while maximizing the efficiency of SDR resources.
After this event, you’ll walk away with a better way to measure Marketing ROI across different channels that aligns more closely with Sales.
Watch it here
