Dave Gerhardt – VP of Marketing, Drift
Ellie Mirman – CMO, Crayon
What you’ll learn:
- What channels you need to tap into to grow organic leads
- How SEO, product marketing, and content can impact demand gen
- How to build a brand that will endure and build demand on it’s own
Demand generation is so much easier when you have a big budget. When you spend more, you bring more traffic to your site, which means you can feed your sales team more leads.
But here’s the thing. Even if you are spending tons of money on Adwords or email blasts your quality isn’t as strong.
Your best leads – the ones that close 10 times faster than paid leads – are organic.
But growing organic leads isn’t as easy as increasing your spend.
That’s why we brought together two seasoned marketing leaders to explain how they have grown organic leads for their companies.