Brett Merle – Outbound Sales Manager at ActiveCampaign
Adam Goyette – VP of Demand Generation at G2 Crowd
Kris Laird – Sales Development Manager at Outreach
Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker
Intent data is one of the latest trends when it comes to intelligent marketing and sales prospecting. When used correctly, intent data can alert you when potential customers show strong buying signals. You can literally know when someone is interested in your product before they even visit your site.
But many sales and marketing teams don’t know how to incorporate this new type of data into their current marketing and sales workflows, let alone create a repeatable, scalable program that they can systematize across their sales organization.
What You’ll Learn:
- Best practices for setting up your marketing automation, CRM, and Sales Engagement tools to operationalize intent data
- Ideas for enabling your outbound sales team to leverage buyer intent data into their prospecting motion
- How to leverage intent data for inbound lead scoring to prioritize and follow-up fast