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The New Recipe for SDR Metrics: Book 3x More Meetings Without Looking at Email Open or Reply Rates

Guest: Tito Bohrt – Founder & CEO at AltiSales

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

“Tell me how you measure me and I will tell you how I will behave.”

          – Eli Goldratt

Bad SDR measurement makes bad sales development outcomes. Simple as that.

Unfortunately, focus on the wrong metrics is still rampant. In this webinar, you will learn an enlightened approach to SDR metrics from expert SDR trainer and coach, Tito Bohrt, and find out how it drives better business outcomes.

What You’ll Learn:

  • Common mistakes in setting/measuring metrics for SDRs
  • Better metrics to measure
  • How changing what you measure changes behavior
  • A few examples of better outcomes, how SDRs and the process are different with better metrics. Better insights from better measurement.
  • How you go about reporting (frequency, tools used)

Watch it here

Colin Campbell

Colin Campbell

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.
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