Using Personalized Videos to Empower Your Champion, Win Over Buying Committees, and Close Deals Faster

Guests:

Tyler LessardVP Marketing at Vidyard

Thomas BuchananAccount Executive at Modus

Every seller needs to adapt to the new world of remote selling and buying. Not only is it harder for you to move deals forward, but it’s harder for your buyer to sell on your behalf when their entire buying committee is remote, distracted, and focused on conserving budget. 

In this new world, personalized videos are the next best thing to meeting them in person, and often the only way to get your face, and your message, in front of decision makers. 

In this webinar, we were joined by Thomas Buchanan, quota-crushing AE at Modus, and Tyler Lessard, the man who thinks about video selling 25 hours a day, to learn exactly how Thomas uses personalized videos in his enterprise sales process to book more meetings, enable his champions, and build relationships with remote buying committees – no live meetings required.

Check this webinar recording to learn 5+ new ideas for how to shorten your own deal cycles and increase close rates through the creative use of personalized videos throughout the sales process.

What You’ll Learn:

  • How to create and share personalized videos that have a real impact with buyers
  • How to use custom videos to empower your champion to gain buy-in faster
  • How to get your face in front of remote decision makers without relying on live calls and coordinated calendars

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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