Why Your Sales Career is Changing in 2020 (and How to Adjust)

Guest: Jacco vanderKooijFounder/CEO at Winning by Design

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

It’s 2020, and we’re still using Sales methods that are 50+ years old. Some principles still apply and we should never lose them. Others have outlived their welcome. 

How do we transform our Sales approach without throwing the baby out with the bathwater? How do we evolve without losing sight of what Sales is all about?

In this session with Jacco vanderKooij, we looked at changes in Sales that will define the next decade. We’ve learned how to adjust career trajectory to shape the brightest possible future for ourselves!

What You’ll Learn:

  • Why Sales is transforming from a “hunt & grind” job to the most exciting job of the decade
  • What skills you need for the future of sales & what principles you need to leave behind to grow
  • What actions you can take, such as which books to read (hint: none of them are “sales books”)

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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