Guests:
Randy Bernard – VP of Sales, TimeTrade
Steve Preston – VP of Marketing, CyberArk
What you’ll learn:
- How enterprise buyers in Sales, Marketing, and Finance source, research and qualify (or disqualify) potential solutions for their company
- The tactics and channels that really work to gain and sustain their attention
- What these buyers want sellers to know about their preferences – and their pet peeves – that can help you improve future win rates
Being a successful B2B salesperson requires a rep to be equal parts actor, translator, firefighter and psychologist (in no particular order!).
Now think about the other party in that equation: the buyer. They have an equally difficult job as they seek to understand their organization’s needs, identify potential vendors, negotiate pricing and procurement, drive adoption and use post-purchase, and then assess whether it was all worth it in the end.
Given these complexities, and the challenges inherent in both roles, it’s no surprise we have a communication gap. In this webinar, we gave the sales pros a unique chance to bridge that gap — speaking to and hearing directly from buyers in key enterprise roles about what they really want you to know when it comes to engaging them and ultimately earning their business.
